Wonjjo needed a brand that could stand out in Korea's saturated coffee market while honoring traditional Korean aesthetics and appealing to young professionals.

Strategy

Our Approach

We crafted a brand identity that blends minimalist Korean design principles with contemporary coffee culture, creating a distinctive visual language across all touchpoints.

Tech Stack

Figma

Illustrator

Photoshop

Outcomes

Social Engagement

Higher social media engagement vs. industry average

Store Traffic

Increase in foot traffic after brand launch

Brand Assets

Custom brand assets delivered for all channels

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